twelve honest shapes for serious exchange problems — naming them early preserves trust later.

beneath every headline about product velocity lurks an exchange dilemma: payroll versus promise, intimacy versus optics, treasury versus folklore. spelling the morphology early buys you sharper conversations about fees later — nobody loves reconciling ambiguity after signatures dry.

these lanes overlap on purpose — boards rhyme with audits, consulting rhymes with code, capital ghosts every confident roadmap. skim the constellation, read one lane like an essay, return with sharper questions plus contact context worth answering.

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